{"title":"Baby","description":"\u003cp\u003eGentle, safe, and eco-conscious essentials for your little ones. Every product is thoughtfully chosen with baby's wellness and the planet in mind.\u003c\/p\u003e","products":[{"product_id":"ultra-gentle-cream-wash","title":"SENSITIVE BABY ULTRA GENTLE CREAM WASH","description":"\u003cdiv class=\"product__description rte\"\u003e\n\u003cdiv class=\"et_pb_toggle_content clearfix\"\u003e\n\u003cp\u003eA certified organic, ultra-gentle cream wash designed for the most delicate and sensitive skin. This microbiome-optimised formula is allergen-free, fragrance-free, and gently cleanses without drying, helping to preserve the skin’s natural protective barrier.  Ideal for newborns and babies with sensitivity concerns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003ePure Beginnings microbiome optimised care formulas are specifically formulated to protect and nurture the skin microbiome.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProbiotic + prebiotic ingredients\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Supports the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra gentle surfactants\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Does not strip skin of its natural oils\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Optimal environment for skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergen + fragrance free\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Limits skin and microbiome irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinically tested on sensitive skin\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Ensures skin friendly formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified organic\u003c\/strong\u003e- Ensures product safety and purity\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little Orion Co.","offers":[{"title":"250ml","offer_id":54376316141860,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5500\/4964\/files\/PB_PRODUCT_CAROUSEL_SENSITIVE_WASH-07.webp?v=1780677740"},{"product_id":"sensitive-baby-moisturising-body-cream","title":"SENSITIVE BABY MOISTURISING BODY CREAM","description":"\u003cp\u003e\u003cspan\u003eA certified organic, soothing, and moisturising cream designed for the most delicate and sensitive skin. This microbiome-optimised formula is allergen-free and fragrance-free, deeply nourishing and hydrating while strengthening the skin barrier for lasting protection. Ideal for newborns and babies with sensitivity concerns.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePure Beginnings microbiome optimised care formulas are specifically formulated to protect and nurture the skin microbiome.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProbiotic + prebiotic ingredients\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Supports the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Plant Oils\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Nutritional benefit for skin and microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Optimal environment for skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergen + fragrance free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Limits skin and microbiome irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinically tested on sensitive skin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Ensures skin friendly formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified organic\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Ensures product safety and purity\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little Orion Co.","offers":[{"title":"150ml","offer_id":54376318632228,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5500\/4964\/files\/PB_PRODUCT_CAROUSEL_SENSITIVE_CREAM-01.webp?v=1780678054"},{"product_id":"soothing-baby-wash-shampoo-with-organic-baobab","title":"SOOTHING BABY WASH \u0026 SHAMPOO WITH ORGANIC BAOBAB","description":"\u003cp\u003e\u003cspan\u003eA certified organic, mild, all-in-one baby wash and shampoo with gentle surfactants, organic baobab fruit extract, lavender and rose geranium oil. Nurturing and SLS-free, this wash and shampoo will safely and effectively cleanse your baby from head to toe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaobab fruit extract\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e– high in vitamin C and antioxidants, helps soothe and moisturise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender oil\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e– has natural soothing and antiseptic properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Geranium oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– balances skin, boosts and improves skin elasticity, and calms irritated skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-mild surfactants\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– gentle plant-based surfactants that will not strip the skin of its natural oils, leaving it clean but not dry, inflamed or irritated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eto that of the skin to provide an optimal environment for the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcocert\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ecertified organic cosmetic\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little Orion Co.","offers":[{"title":"250ml","offer_id":54376319680804,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5500\/4964\/files\/PB_BABY_PRODUCT_WEB-05_3966efb1-46a4-4221-947c-421363625330.webp?v=1780678545"},{"product_id":"soothing-baby-body-lotion-with-organic-baobab","title":"SOOTHING BABY BODY LOTION WITH ORGANIC BAOBAB","description":"\u003cp\u003e\u003cspan\u003eMildly scented with rosemary and lavender, this certified organic baby body lotion contains soothing organic Baobab fruit extract, nourishing organic coconut oil and shea butter. It will leave your baby’s skin feeling silky smooth and hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaobab fruit extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– high in vitamin C and antioxidants, helps soothe and moisturise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea butter\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– naturally moisturising and rich in vitamins A \u0026amp; E and essential fatty acids\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarula seed oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– a nourishing oil with anti-inflammatory and healing properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– has natural soothing and antiseptic properties \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Geranium oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– balances skin, boosts and improves skin elasticity, and calms irritated skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto that of the skin to provide an optimal environment for the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetroleum free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– will not clog pores and allows skin to breathe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcocert\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecertified organic cosmetic\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little Orion Co.","offers":[{"title":"250ml","offer_id":54376321515812,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5500\/4964\/files\/PB_BABY_PRODUCT_WEB-09_9cb06973-5fc6-48b4-b6c2-95277f8bb0af.webp?v=1780678765"},{"product_id":"soothing-baby-massage-bath-oil-with-kalahari-melon","title":"SOOTHING BABY MASSAGE \u0026 BATH OIL WITH KALAHARI MELON","description":"\u003cp\u003e\u003cspan\u003eA certified organic baby massage and bath oil that contains a blend of moisturizing and calming oils such as Kalahari melon, almond and jojoba, to nurture and protect delicate baby skin. Can be used to massage baby or dispensed into the bath to nourish and hydrate baby’s skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKalahari melon seed oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– rich in omega 6 and 9 essential fatty acids\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlmond oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– softening and soothing to the skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– natural skin conditioner\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– rich in healthy fatty acids and proven to soothe skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto that of the skin to provide an optimal environment for the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetroleum free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– will not clog pores and allows skin to breathe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcocert\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecertified organic cosmetic\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little Orion Co.","offers":[{"title":"100ml","offer_id":54376321843492,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5500\/4964\/files\/PB_BABY_PRODUCT_WEB-08.webp?v=1780679017"},{"product_id":"soothing-baby-starter-set-with-organic-baobab","title":"SOOTHING BABY STARTER SET WITH ORGANIC BAOBAB","description":"\u003cp\u003e\u003cspan\u003eContains 100ml Baby Wash \u0026amp; Shampoo, 100ml Baby Body Lotion \u0026amp; 50ml Baby Bum Cream\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Perfect for those parents who want to try the products before they buy the bigger bottles. Convenient to use for travel, or as a baby shower gift for a mum-to-be. The starter set contains a Soothing Baby Wash \u0026amp; Shampoo (100ml), a Soothing Baby Body Lotion (100ml) and a Baby Bum Cream (50ml).\u003c\/span\u003e\u003c\/p\u003e","brand":"Little Orion Co.","offers":[{"title":"Default Title","offer_id":54376322171172,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5500\/4964\/files\/PB_BABY_PRODUCT_WEB-14.webp?v=1780679137"},{"product_id":"baby-bum-cream-with-organic-baobab","title":"BABY BUM CREAM WITH ORGANIC BAOBAB","description":"\u003cdiv class=\"product__description rte\"\u003e\n\u003cdiv class=\"et_pb_toggle_content clearfix\"\u003e\n\u003cp\u003e\u003cspan\u003eA certified organic baby bum cream designed to protect your baby’s bum. With organic baobab to soothe and moisturise, tea-tree and lavender oil for their natural anti-bacterial and anti-fungal properties, and natural vegetable oils such as olive oil to protect against the dampness that leads to nappy rash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaobab fruit extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– high in vitamin C and antioxidants, helps soothe and moisturise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– natural antiseptic with traditional healing properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– rich in antioxidants and fatty acids\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– has natural soothing and antiseptic properties \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Geranium oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– balances skin, boosts and improves skin elasticity, and calms irritated skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto that of the skin to provide an optimal environment for the skin microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetroleum free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– will not clog pores and allows skin to breathe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEcocert\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecertified organic cosmetic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Little Orion Co.","offers":[{"title":"50ml","offer_id":54376322302244,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/5500\/4964\/files\/PB_PRODUCT_CAROUSEL_BUM_CREAM-01_1.webp?v=1780679224"},{"product_id":"biodegradable-baby-wipes-with-organic-aloe","title":"BIODEGRADABLE BABY WIPES WITH ORGANIC ALOE","description":"\u003cdiv class=\"product__description rte\"\u003e\n\u003cdiv class=\"et_pb_toggle_content clearfix\"\u003e\n\u003cp\u003e\u003cspan\u003e100% biodegradable, extra soft and gentle plant-based wet wipes. 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